VANCOUVER, British Columbia -- Add one more thing to Hyundai and Genesis' ever-expanding to-do list: a Genesis performance line.
Not content with the Ioniq trio of green vehicles, a forthcoming N performance line, a dedicated hydrogen fuel cell crossover and the Genesis luxury brand itself, the Korean automaker could also roll out a Genesis performance division.
"I am a proponent of it," Erwin Raphael, Genesis general manager, told Automotive News at the press launch of the G90 here. "We love performance. There's some of us that are really intrigued by that."