Lincoln has transformed from what looked like a sinking ship into one of the industry’s fastest-growing brands, propelled by a redesigned MKX and freshened MKZ. The next few years are when Lincoln should really start to show whether it can become a big-time luxury player again. Dealers are abuzz about the Continental coming this fall, and two more new nameplates are on the horizon, while the two biggest duds in the lineup are headed toward extinction.
MKZ: It received a freshening this summer that included the brand’s new signature grille and a 400-hp, turbocharged V-6 engine. A full redesign is planned for 2019, when Ford will add more separation between the MKZ and its mass-market sibling, the Ford Fusion. The MKZ continues to be offered as a hybrid, which sells well in California, for the same price as the gasoline-only version.