Karma Automotive, the hybrid-car company reincarnated from the remains of Fisker Automotive, plans to start selling its new Revero four-door coupe by year end through a handful of high-end franchised dealers sprinkled around the country.
Citing the advantages of a company-run storefront that can tell its own story, Karma also plans a few "brand experience centers" similar to Tesla's, in states and markets that are more friendly to this type of retail experience.
The two-pronged approach gives the fledgling automaker the best of both worlds, Jim Taylor, Karma's chief marketing officer, told Automotive News.
The initial group of 10 franchised dealerships in key luxury markets around the country and in Canada gives Karma a bit of a shortcut. Those stores already sell brands such as Rolls-Royce, Lamborghini, McLaren and Porsche, so they have a built-in Rolodex of wealthy clients looking for their next toy.