Automakers, suppliers urged to strengthen relationships before next downturn
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August 04, 2016 01:00 AM

Automakers, suppliers urged to strengthen relationships before next downturn

John Irwin
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    Greg Horvath
    Honda's Tom Lake: "Above all else, not if but when the situation changes ... we can understand what (suppliers') constraints are, and we can work through those issues."

    TRAVERSE CITY, Mich. -- Suppliers and automakers must build strong relationships now to help them get through a potential downturn in sales and production, a panel of executives said here today.

    Tom Lake, vice president of purchasing for Honda North America, said transparency on both sides and boosting flexibility in manufacturing are key to sustaining a potential slowdown.

    “Above all else, not if but when the situation changes, when there are shifts in the market, we want to have the relationship with our supply base that we can pick up the phone, we can go to their plant floor, we can understand what their constraints are, and we can work through those issues,” Lake said, speaking on a panel at the CAR Management Briefing Seminars here.

    Some auto analysts and executives have warned of an approaching decline or plateau in new vehicle sales in the coming years following seven years of growth. Ford Motor Co., for instance, warned last week that the rest of the year could be “much weaker than normal” on softer U.S. demand.

    Greg Horvath

    Yazaki's Nigel Thompson: “We used to just grow. But now we have to grow smart."

    Nigel Thompson, CEO of wire harness supplier Yazaki North America Inc., said it is crucial for suppliers and automakers to focus on creating the right products, putting less emphasis on metrics such as market share.

    “We used to just grow,” Thompson said. “But now we have to grow smart. It’s easy, I would say, to just grow for the sake of it. We used to be a company ... where market share was the most important thing. Now it’s really about having the right portfolio.”

    Volkswagen North American purchasing chief Mahesh Kodumudi echoed the other panelists, saying that while VW is planning for production growth in the region over the next several years, the company and suppliers must work together to become more flexible.

    The time for “developing relationships is not when a downturn is happening,” Kodumudi said. “You have to develop it in good times, and that comes to your rescue in a downturn situation.”

    Kodumudi said building trust is especially crucial for VW because it is “reinventing” itself in the wake of the automaker’s diesel emissions scandal.

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