The auto industry is a daily grind, right?
It's marketing war rooms where stressed-out sales generals scramble to adjust regional incentives to match the latest move by a competitor.
Or it's zone office staffers pushing dealers to take on inventory, or bean counters busily crunching numbers for the next quarterly report, or engineers sleeping on the factory floor to meet a vehicle launch target.
The car industry is action-oriented, a consumer business with immediate needs. It's all about today.
Oh sure, it takes four or five years to develop a new product, which sounds like a long time. But in the auto industry five years is roughly equivalent to the day after tomorrow.
So when do you catch your breath and really ponder the future?
When do you engage in the intellectual exercise of considering ... not just what the auto business will look like 10, 15 or 25 years from now ... but what transportation will look like?
That's where the real action is. That's where you really need to be smart.