GAYDON, England -- A new version of the Land Rover Discovery due in the first quarter of 2017 could give the automaker an opportunity to move the next Range Rover further upmarket, perhaps to compete with the Bentley Bentayga.
"I think Range Rover has no way reached its ceiling in terms of price," said Gerry McGovern, Land Rover's design director and chief creative officer, in an interview. "As we make [the Discovery and Discovery Sport] more premium, it becomes incumbent on us to make Range Rover even more luxurious, and that is what we are focused on."