Interpublic Group's UM has retained BMW's North American media planning and buying account after a review. The agency has also picked up media planning for BMW-owned Mini, after previously handling buying.
A BMW spokesman confirmed the moves.
The automaker put the BMW brand into review in May 2015, amid a frenzy of other media reviews across various industries that has been dubbed Mediapalooza. UM first won BMW in 2009.
BMW spent $314.1 million on advertising in the U.S. in 2015, ranking it as the nation's 136th largest advertiser, according to the Ad Age Datacenter.
BMW's creative advertising has been handled by KBS. Recent campaigns include an interactive 360-degree film featuring model Gigi Hadid that was used to plug the automaker's new M2 vehicle. Recent spending on Mini included a 2016 Super Bowl ad called "Defy Labels" by Butler, Shine, Stern & Partners.
BMW and Mini are expected to release an Olympics-themed campaign soon. The two brands are official sponsors of the United States Olympic Committee.
BMW brand sales fell 9 percent to 153,436 vehicles in the first six months of 2016, according to the Automotive News Data Center. Mini sales plunged 17 percent to 25,144 vehicles.