Audi's string of year-on-year sales gains stretched to 80 months in June.
We don't know whether that's a record for a brand in the U.S. market, but it's certainly a record for Audi and is a milestone worth noting under any circumstances.
What's more, the Volkswagen-owned brand has kept its win streak alive at a time when the other big luxury players are losing ground. Powered by the Q3, Q5 and Q7 crossovers, Audi is up 3.5 percent in the first half of 2016, while Mercedes, BMW, Lexus, Acura and Cadillac all declined.
Audi, Acura and Cadillac once formed a closely matched second tier of luxury brands, in terms of sales, after the mighty Mercedes, BMW and Lexus troika. But Audi has passed Acura and Cadillac since 2013 and now makes up the second tier all by itself.
Of course, Audi isn't the only luxury brand having a good year. Among lower-volume marques, Infiniti, Lincoln, Land Rover, Volvo, Porsche, Tesla and Jaguar all have increased sales in 2016.