Jeep, which is celebrating its 75th anniversary this month, has taken a long and arduous path from the World War II battlefields in Europe and the Pacific. Rugged off-road capabilities built into the DNA of Jeep vehicles have kept the brand alive through a succession of financially weak owners.
But while current owner Fiat Chrysler Automobiles has its own financial challenges, it has done an excellent job of managing and growing the brand. Make that a phenomenal job. And it is the first parent company to successfully grow Jeep into a robust global competitor with a broad product line. In turn, Jeep has rewarded FCA for its investment.
Congratulations to Jeep -- and to FCA.