Mooradian sold SpeedVegas the three Porsches it has in its lineup: a 911 GT3, a Cayman GTS and a Cayman GT4. More GT3s are planned. The dealership will service the vehicles during their lifetime. A sibling dealership, Gaudin Ford, sold SpeedVegas three Ford Transit vans for customer transport.
All the vehicles came at a slight discount, though Mooradian wouldn't disclose how much.
"I took care of them," he said. "I certainly had to reflect relationship in the price."
As part of the deal, Gaudin pays SpeedVegas an undisclosed monthly stipend for the access. Customers of SpeedVegas who fall in love with a Porsche are referred to Gaudin -- the only Porsche dealership in the area -- but not on a commission basis.
Gaudin also supplies SpeedVegas' merchandise shop with Porsche gear and gets a cut of the sales.
Though the partnership is relatively new, Gaudin is already seeing the benefits. Not only has it contributed to a handful of sales, but being able to give customers that experience -- which they then spread by word of mouth -- is invaluable, Mooradian said.
His salesmen love it, too. No one would argue against track time in a Porsche 911, but it also gives his guys an extra selling point to close a deal that a rival dealership can't match.
Plus, the track time allows customers to take their time testing various trim levels or features on high-performance sports cars that matter to well-heeled buyers, allowing them to end up satisfied with how they ordered their cars and thus more likely to come back.
"These are $100,000 decisions," Mooradian said. "They're done over a three- or four-month period."