Advertise F&I benefits at the dealership, suggests Dave Robertson of the Association of Finance & Insurance Professionals. F&I should be “an integral part of the store’s overall marketing,” he said during the Automotive News webinar “Has F&I Profit Per Vehicle Reached its Peak?” “When I was working the desk,” he said, “if I could get the dealer to run some nifty payment ads for me, it made a nice little bump in my F&I department income.” To view the webinar, go to autonews.com/fipeak.
In-store ads can reap a nice boost
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