For Howdy Honda's customers, creativity in the kitchen can lead to discounts in the service drive.
Five years ago, the Austin, Texas, dealership began using social media to gather customers' favorite holiday recipes while boosting service traffic.
Howdy Honda uses a tool through Performance Loyalty Group's LoyaltyTrac program to engage customers on social media. The dealership has 63,251 LoyaltyTrac club members and adds 400 to 450 members each month. The dealership retailed 4,470 new and used vehicles in 2015.
LoyaltyTrac integrates into the store's dealership management system to increase customer retention by giving customers loyalty rewards based on their engagement and awarding them with discounts or coupons as they build up points for having their vehicles serviced at the dealership.
Howdy Honda offered 10,000 bonus service rewards points to customers who posted holiday cookie recipes on its Facebook page during the last two weeks of November 2011.