DETROIT -- In three years, Lincoln has risen from a below-average performer in satisfying service customers into a regular top-tier finisher.
Now, it's making a bid to stand out even more. Starting with the 2017 model year, Ford Motor Co.'s luxury brand will provide free pickup and delivery of service vehicles to new owners.
The company will pick up a customer's car at any location, leave a Lincoln of equal or greater value to use as a loaner, and then return the owner's car after the service work is finished.
The program is called Lincoln Service Valet. It will be part of the vehicle's 4-year/50,000-mile warranty coverage and be available throughout the U.S.
"It's the single most important item we've done in some time," said Ed Witt, owner of Witt Lincoln in San Diego. "For customers today, one of the things that they value the most is their time. This is a process by which the Lincoln dealers and the Lincoln Motor Co. can eliminate people's needs to come to the dealer for almost anything."