At just after midnight in the early hours of June 24, with the Brexit vote still unofficial but the outcome obvious thanks to intelligence from government insiders, one top-ranking auto executive in Europe straggled off to bed.
His emotional state in the newly post-Brexit world?
"Shock and awe," said the executive, sharing the story of a short, fitful night's sleep. "We got up the next morning and started solving the problem. And this is a big problem."
Ten days into the digestion of a United Kingdom vote for a separation from the European Union, and the analysis is crystal clear: Brexit is a flat-out mess. A quagmire.
It has global CEOs worried and has teams of thinkers mobilized.
And Brexit's potential impact has some leaders worried that even their worst-case scenarios weren't bad enough.
"We ran every "Leave' formula, every possible way," said another European executive last week, who asked not to be named because company plans were private, "and the European recovery just gets pushed back in every way."
Don't say industry leaders were unprepared.
One auto company formed a task force six months ago, charting and planning and strategizing each and every step of Brexit -- from Day One of "Leave" through the nuclear fallout of days 30, 60, 90 and beyond.
Yet another automaker built models of scenarios that included possible tariffs, two years out, that ranged from 0 to an unfathomable 25 percent tariff on cars into the EU.
That's where Brexit fears started, long before ballots were cast.
Today, in the aftermath of one of the most analyzed votes (until, of course, this November's U.S. election), industry leaders are coming to the same conclusion: A European market -- a global market, for that matter -- has an enormous challenge ahead.
"Brexit" is a bad word. But with time to digest the results, the consequences appear worse.