Walk into any of Sheehy Auto Stores' 23 outlets in Maryland and Virginia, and you'll find heart-healthy eating tips to go along with their nine brands of cars and Harley-Davidson motorcycles.
Or you might come upon a demonstration of CPR or one for exercise strategies for desk-bound workers or a workshop on how to read food labels for such things as unhealthy levels of sodium, sugar or other ingredients.
All that is part of a partnership between Sheehy and the American Heart Association that has several goals, including charitable giving, educational outreach and, oh, selling 7,000 vehicles in 50 days from mid-May to early July.
The heart-health program is one of many charitable activities at the family-owned dealership group, which estimates that its efforts have raised more than $40 million for community and nonprofit organizations over its 50-year history.
Charitable giving, said Allison Centore, director of marketing for the dealership group, has been part of the brand "starting from the very beginning, starting from day one of year one."