A rival of ride-hailing service Uber is taking humorous swipes at the company for its surge pricing in a new ad campaign in New York City.
Gett, an on-demand black-car app that’s available in more than 60 cities worldwide, is placing its witty ads on 570 subway cars, phone kiosks and bus shelters around the Big Apple. The ads will appear on digital street-level billboards as well.
The campaign launched today.
Gett, which received a $300 million strategic investment from Volkswagen Group in May, will be one of the first companies to advertise on the city’s new LinkNYC kiosks, where people can charge their phones, connect to Wi-Fi and access city maps and directions.