Mueller admitted the company suffered over the years from a "certain fixation on size" and "smugness" that partly discredited the massive growth spurt under his predecessor, during which the company doubled in volume, underlying profits and employees.
Dubbed "Together" in an attempt to rally internal support for the high level of change needed, the strategy envisions a leaner, more innovative company that aims to be merely "one of the leading providers of sustainable mobility" in a nod to its newfound humility.
The only explicit volume target Mueller announced was his intention to sell 2 million to 3 million battery electric and plug-in hybrid vehicles a year by 2025 -- more than the 1 million needed to meet carbon emission targets. This would account for 20 to 25 percent of group volumes, he estimated.
To achieve this, Mueller said his company was examining whether to build its own electric battery packs and even battery cells on an industrial scale. He estimates Volkswagen would need 150 gigawatt hours of supply -- three times the scale of Tesla's "gigafactory."