MUNICH -- BMW sales and marketing chief Ian Robertson warned that the marketplace for transportation is evolving at a far faster pace than only recently believed by the car industry, likening incumbent automakers to frogs in a pot slowly cooking to a boil.
"In our view the next 10 years are probably going to involve more change and more dynamics than we have seen in the last 100," Robertson told participants at the Automotive News Europe Congress here last week. "The challenge for us as an industry is: Don't enjoy the warm water because it's not going to end well."
In particular, people's reliance on smartphones to shop for clothes, buy food or book holidays with the ease of a click has affected every sector of the economy, pressuring brick-and-mortar retail everywhere. In the future, intelligent devices will form the center point for access to personal mobility, Robertson said.