LE CIRCUIT DE SPA-FRANCORCHAMPS, Belgium -- It screams along the foggy curves of this Formula One Grand Prix racetrack. On a sidewalk in urban Duesseldorf, a young German stops in his tracks to grin knowingly at it.
But the GT-R is a car that Nissan North America will be lucky to sell 1,100 of this year.
And Nissan is OK with that.
Nissan makes no apologies these days for its manic focus on building sales volume and market share, on boosting profits and winnowing unproductive pieces of its business that are not carrying their weight.
The GT-R is a different story.
"We'll sell about a thousand in the U.S.," says Bob Laishley, the British Nissan Motor Co. executive who oversees the GT-R's business case when he isn't separately managing Nissan's global partnerships with other automakers. "We'll sell around a thousand in Japan, and another 600 or so in Europe. If we can keep those sales volumes, we're OK."