The third commercial of the three-part series centers on Hispanic culture and aired Monday. The commercials purposefully include African-American and Hispanic stories to speak to the Jeep community around the world, a Fiat Chrysler spokeswoman said.
The Jeep’s special-edition lineupincludes the 2016 Wrangler, Grand Cherokee, Cherokee, Renegade, Compass and Patriot. Prices for those versions range from $23,470 for the Patriot to $39,370 for the Wrangler Unlimited. The prices include shipping.
The Jeep brand accounted for about 45 percent of total FCA US domestic brand sales in May. It was also Jeep’s largest sales month ever, with 90,545 vehicles, a 14 percent increase from the previous year.