Mark Rainey, a 20-year veteran of Nissan, today was tasked with expanding the number of General Motors dealerships owned by minorities and females.
Rainey, 47, was named GM’s director of dealer development effective immediately, the automaker said in a statement today. He replaces Ronald McCants, who is now GM’s director of sales operations and field support.
“Mark will help us build on GM’s decades-long commitment to create a distribution network that reflects the incredible diversity of our customer base,” said Eric Peterson, GM U.S. vice president of diversity dealer relations, in a statement. Rainey will report to Peterson.
GM has come under fire in recent years from activists who say the automaker has too few dealerships owned by minorities and women. GM said today that 236 of its dealerships are owned by minorities. The automaker had 4,245 U.S. dealerships on Jan. 1, according to the Automotive News Data Center.
GM said in April that it aims to increase the number of stores owned by minorities and women by 10 each this year.
Rainey will act as “the company’s liaison” with advocacy groups such as the Women Dealer Advisory Council and Rainbow PUSH, in addition to internal groups including the GM Minority Dealer Advisory Council and the GM Minority Automobile Dealers Association, GM said.
Rainey previously held a similar role at Nissan, where he won the Diversity Advocacy Award from the National Association of Minority Auto Dealers.
Nissan has not yet announced a replacement for Rainey, a company spokeswoman said.
Mike Colias contributed to this report.