AT&T has added Volkswagen and Infiniti to its wireless connected-car program and is introducing a new connected-car data plan for existing tablet or smartphone customers with unlimited plans.
AT&T said those customers can add a vehicle for $40 a month for unlimited data or $10 a month for 1 gigabyte of data.
There were more than 8 million vehicles on the company’s wireless networks at the end of the first quarter, AT&T says.
The company also is launching a campaign to tout connected cars directly to consumers. The social media-based ads -- dubbed “A Whole New Ride” -- will run through July 5 and feature kids explaining why they enjoy having Wi-Fi in cars.
After signing a multiyear agreement with Jaguar Land Rover North America, as well as Infiniti and Volkswagen, AT&T has partnered to offer wireless connectivity with 19 car brands.
Connectivity speed depends on the brand and model, an AT&T spokeswoman said.
For most vehicles from the 1996 model year and newer, AT&T also offers a plug-in service called ZTE Mobley and Car Connection 2.0.