Just three months after Hyundai Motor Co. launched a clean-sheet redesign of the Elantra sedan, its best-selling car in the U.S. last year, sales of the compact car plunged 44 percent in April, suggesting the Korean automaker may have hit a snag in a market segment that has recently been among its strongest.
Hyundai said it sold 12,361 Elantras in the U.S. last month, down from 21,911 the prior April. Elantra sales fell 34 percent to 51,724 through the first four months of the year.
Hyundai suggested structural factors are responsible for the decline.
“We are still seeing softness in car sales, which was the headwind our Sonata and Elantra sedans faced,” Derrick Hatami, vice president of national sales at Hyundai Motor America, said in a statement.