LAS VEGAS -- General Motors plans to increase its minority- and woman-owned dealership count by 10 each this year. That's on top of a net gain of 12 minority-owned dealerships and nine woman-owned dealerships in 2015, said Eric Peterson, vice president of diversity dealer relations
Minorities own 231 GM dealership rooftops and women own 234, or about 11 percent combined of the automaker's dealerships. Peterson also said minority dealers on average are slightly more profitable than the overall GM dealership network.
"I think it's because of the quality of the candidates, whether it's women or minorities," Peterson told Automotive News. "We follow up with them, making sure they have the tools they need."
Peterson said most of the minority dealerships added in 2015 went to existing dealers who wanted to grow their portfolios, while many of the dealers in GM's Women's Retail Network are second- or third-generation dealers who come into the fold as a successor to their family's store. GM also is prepared to work with women who want to become dealers, dealership managers or work in the service department, he said, while encouraging minority dealers to scout for dealerships to buy.
Of the GM stores owned by minorities, 49 are owned by African-Americans, 117 by Hispanics, 34 by people of Asian descent and 31 by Native Americans.