LAS VEGAS -- With the demise of Scion and its Pure Process Plus online buying program, the Toyota brand is quickly moving forward with its own online program, called Express Purchase.
Scion's Pure Process Plus allowed buyers to do much of the paperwork toward a purchase online. Toyota's Express Process follows in its footsteps. It allows for browsing new and used inventory, receiving a trade-in offer, applying for credit and scheduling an appointment for vehicle delivery, according to dealers who attended the make meeting.
"Toyota does things the right way," said Mike Good, general manager of Street Toyota in Amarillo, Texas. "They are not always the first to market, but they are the best to market."
Toyota also renewed its promise to support dealers with the cost of unwinding the Scion brand and finding other uses for the space it was taking on Toyota lots.
Retailers heard about the arrival later this year of the 50th anniversary Toyota Corolla as a 2017 model, which has a freshened look, special color and improved amenities. And the Camry, the highest-unit performer in its segment, is getting a full update in a year that should help keep it at the top, dealers said.
Dealers also were updated on the C-HR subcompact crossover, originally planned as a Scion, that is expected to go on sale in early 2017. It will slot below the RAV4.
Good said the model gives another option to buyers, who can't seem to get enough of crossover fare.
The meeting was characterized as addressing dealer interest in keeping a high-value brand in that tier.