PSA Group plans to test the U.S. waters with car-sharing and mobility services before possibly expanding to retail sales.
In a presentation to financial analysts last week, CEO Carlos Tavares revealed a 10-year plan that includes a phased entry to the U.S.
Tavares said that if mobility and car-sharing programs show positive results, PSA could "sell cars in the U.S. supported by regional sourcing when appropriate." He added that PSA has already put in place a team to study U.S. customer and regulatory requirements.
Selling vehicles in the U.S. would be the third step in a three-step approach.
The first step is "to start as a mobility operator from 2017, possibly with Bollore," Tavares said.
Bollore is a French diversified group that also builds batteries and compact electric vehicles mainly used by a European car-sharing program called Autolib, which operates in Paris, Lyon and Bordeaux, France; and London.