Maserati is partnering with Chase to establish a captivelike brand: Maserati Capital USA, Maserati and Chase said Tuesday.
Chase took over as Maserati’s private-label financial provider on April 1 in more than 100 Maserati dealerships across the U.S., Jagdeep Dayal, head of Chase Auto Finance’s private-label business, told Automotive News. Maserati Capital USA will provide financing and leasing options for consumers. Chase will also provide commercial lending and treasury services for Maserati dealers, a statement said.
“Maserati is committed to ensuring that its valued customers have a seamless and highly personalized purchase experience at the retail level. We are proud to partner with JP Morgan Chase and I am confident that together we will offer well suited finance solutions to efficiently meet our consumers’ needs,” Christian Gobber, CEO of Maserati North America, said in the statement.
A Maserati Capital USA-branded customer experience will launch later this year, Dayal said. In the meantime, consumers will receive Chase-branded statements, but later in the year, statements will be branded Maserati Capital USA.
The agreement also includes marketing support from Chase to “extend Maserati’s brand throughout the entire car-buying or leasing process,” the statement said.
“There’s a strong alignment between Chase and Maserati. We worked with Maserati to be consistent with the luxury” experience its customers want, Dayal said.
The partnership with Maserati means Chase now provides four captivelike relationships with automakers; the others are Subaru, Mazda and Jaguar Land Rover. Chase also has a private label agreement with Enterprise.