NEW YORK -- The chances of the sleek Buick Avista concept reaching production are considered bleak, mostly because the market that drives so many of Buick's production decisions -- China -- is cool to coupes.
So why not simply give the Avista two more doors? Buick stylists have toyed with that idea, Buick global brand chief Duncan Aldred told Automotive News at the auto show here last month.
"We looked at that. We've even visualized it," Aldred confirmed. "It would look wonderful as a four-door as well."
But even in that form, the car that wowed onlookers when it was unveiled in January at the Detroit auto show "is not a massive opportunity in China," Aldred said.
That doesn't mean the car would be a money loser, he said. It's simply a matter of priorities.
"Emotionally, you'd love to build it. I would buy one with my own money and put it in the garage," Aldred said. "The trouble is, I'm never looking at only one project. I'm always looking at several. I've got to weigh the pros and cons of each. There are some strong contenders in that consideration."
Motor Trend reported in February that GM was considering a four-door version of the Avista, citing internal sources.