NEW YORK -- Nissan is missing out on potential sales by launching new vehicles too late in the model year, says the automaker's North American boss.
This year, the company will redraw schedules to get vehicles into showrooms earlier, says Jose Munoz, chairman of Nissan North America.
The significantly restyled 2016 Altima and 2016 Sentra are only now reaching U.S. showrooms in substantial numbers.
"The additional opportunity we have is to make sure we launch the model years at the right time," Munoz tells Automotive News. "From now on what you're going to see is the new model introductions are going to be more aligned with the market."
He says the schedule revisions will take effect this summer as 2017 models begin to roll out.
"Our manufacturing and r&d people know how to do it. They need to work faster and more efficiently," Munoz says. "Quality isn't an issue for us. Our guys are doing a tremendous job. They just need to ensure that they do it at an earlier time."
Munoz says that the schedule improvements come at the request of Nissan's dealers.
"It's a key area for our dealers," he says. "It's going to help in terms of inventories."