How are auto marketers focusing communications with consumers in a constantly changing environment?
Indeed, managing vehicle brands has become increasingly complex. Besides the shift to social media and digital advertising, there has been a resurgence of advertising on network TV. And there's the lingering question of what to do about traditional print campaigns?
Four influential automotive marketers will discuss these and other topics May 10 at the Automotive News Marketing Seminar at the Westin Bonaventure Hotel in Los Angeles. The panelists include:
- Dean Evans, chief marketing officer, Hyundai Motor America
- Tom Peyton, assistant vice president of marketing, American Honda Motor Co.
- Brian Smith, vice president of marketing, Lexus
- Jeremy Tucker, vice president of marketing communications and media, Nissan North America