The French are coming. The French are coming -- maybe.
With PSA Peugeot Citroen now profitable, CEO Carlos Tavares is turning his attention to international growth. The first two markets being considered are North America and Iran, PSA officials told Automobilwoche, a sibling publication of Automotive News, this month at the Geneva auto show.
PSA officials told Automobilwoche they will detail their international growth strategy on April 5. Citroen's fledgling upscale DS brand could lead the company's export efforts.