Editor's note: The fifth paragraph of an earlier version of this story incorrectly described Harald Wester's 2016 North American sales forecast for Maserati. His prediction referred to an annual sales pace.
Maserati will grow its dealership network in North America from 116 outlets to 130 by year end as it prepares to launch the Levante crossover that debuted here.
Most of the new points will be combined Maserati-Alfa Romeo stores, global brand head Harald Wester told reporters last week at the Geneva auto show.
"Where we were not able to cover all the attractive locations, and there was an opportunity for a combination Alfa Romeo-Maserati [dealership], we went for this," Wester said.
Christian Gobber, head of Maserati in the U.S., said plans call for there to be "about 20" joint Maserati-Alfa Romeo dealerships in North America by year end.
Last year, Maserati sold 12,000 vehicles in North America. Wester said he expects the sales pace to rise to an annual rate of 20,000 after the Levante arrives in U.S. showrooms in the second half of the year.
Production of the crossover for North America isn't expected to begin in Italy until July 1, Gobber said.
As late as 2012, Maserati had just 50 dealerships in North America. Its sales grew with the addition of the Ghibli sedan to its lineup in 2013.
Wester said the trend away from cars and toward SUVs and crossovers along with a cooling Chinese economy have hurt Maserati.
"We have seen a down trend globally for all four markets referring to the current product offerings," he said. Those markets are North America, Latin America, Asia-Pacific and Europe/Middle East.
But Wester said Maserati's first crossover, which is based on a modified Ghibli platform, would bring more traffic to the brand's showrooms, especially in China and the U.S.