Cadillac is rolling out a new image program for its dealerships, just as some of its stores are putting the finishing touches on the last remodel.
But Cadillac executives are billing the new voluntary guidelines as more a revitalization than gut rehab. Any of its 925 dealerships built or retrofitted to meet the current standards since 2010 will be deemed in compliance for seven years from the date they were completed, Cadillac said.
"It is an evolution, rather than a revolution" of the look and feel of Cadillac's dealerships, Cadillac President Johan de Nysschen said in an interview last week. "It emphasizes the repositioning of Cadillac as being a very contemporary expression of luxury that is modern, progressive, authentic."
Separately, Cadillac is revising the way it pays dealers to align it with the practices of other luxury automakers. That includes the elimination of the holdback, or the automatic lump-sum payment made to dealers as a percentage of the sticker price.