NASHVILLE -- Infiniti dealers have been champing at the bit for the past two years to receive two new compacts -- the Q30 hatchback and QX30 crossover -- this summer.
Except for one thing: The twin models looked so similar that dealers worried about keeping them straight in the minds of customers and in marketing campaigns.
Just six months before their arrival, Infiniti Americas has resolved the concern by recasting the new "30" products simply as crossovers. Both models -- as well as a third, slightly sportier variation -- will bear the QX30 name. The Q30 instead will be called simply the QX30. The previously named QX30 instead will be called the QX30 AWD. And a sporty version of the Q30 will be marketed as the QX30 S.
It was a change requested by the company's 13-member national dealer advisory board, says Randy Parker, vice president for Infiniti Americas.
"The DAB was very vocal in making sure we got this right for this market," said Parker. "We believe this is the most effective way to market these cars to the consumers."