The ad hits the airwaves on Thursday and continues Chevy's “Real People, Not Actors” campaign.
A new Chevrolet ad paints the 2015 Silverado pickup as a mobile office thanks to its 4G LTE connectivity.
The ad, which will hit airwaves on Thursday, is a continuation of the brand’s “Real People, Not Actors” campaign. In it, drivers are given the option of using the Silverado and its LTE connectivity as a mobile office or a Ford F-150, which lacks the feature but comes with a small trailer with outdated technology and a woman named Delores.
“The spot illustrates just one aspect of the connectivity Chevrolet offers our owners,” Paul Edwards, Chevrolet’s vice president of U.S. marketing, said in a statement. The ad, titled “Mobile Office,” is split into two pieces: A 45-second commercial that sets up the premise and a 15-second spot that “reinforces the message,” Chevy said.
A long-form edition of the ad and two other Silverado videos will be released on the brand’s website, Chevrolet said.
Chevy said it has sold more than 1.4 million vehicles with 4G LTE since June 2014, more than the rest of the auto industry combined. About 500,000 of those vehicles are Silverado and Colorado pickups.
More than 1.4 million gigabytes of data have been used by Chevy owners since LTE connectivity launched, the equivalent of streaming music for 48 million hours.
General Motors has sold 537,552 Silverado pickups through November this year, a 14-percent year-over-year increase.