Editor's note: The 2006 Honda Ridgeline didn't share underpinnings with the Odyssey minivan. That sentence has been removed.
Honda will return to the Super Bowl with a spot showcasing the new 2017 Ridgeline pickup.
The ad, which will be the Ridgeline’s TV debut, is slated to run in the third quarter. The Ridgeline will make its world debut at the Detroit auto show in January.
Honda last ran a Super Bowl ad in 2014. Its safety-themed “Hugfest” spot starred Bruce Willis.
In addition to Honda, Hyundai, Acura and Kia have confirmed that they will run Super Bowl 50 ads.
“The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck,” said Jeff Conrad, general manager of Honda Division, in a statement.