Genesis, the luxury brand spinoff from Hyundai, unveiled its first model last week in South Korea, the G90. It will be sold as the EQ900 in Korea. The G90 marks the first of six models that the Genesis brand will release through 2020 as the automaker looks to achieve solid footing in the luxury market. Here’s what some critics and others think about the large sedan that will make its North American debut at the Detroit auto show.
“Pour a glass of Macallan 30, request that your personal harpist strike some chords, and ease yourself into that nailhead leather chair in your mahogany-paneled library. We’re witnessing the birth of yet another luxury brand. In the mid-1980s, Honda launched Acura in the U.S. market and by the end of that decade, Toyota had yanked Lexus out of its hat and Nissan had conjured up Infiniti. Now, Hyundai is spinning off an all-new Genesis family of luxury vehicles from its mainstream lineup, leaving the Hyundai name to the plebes. The first Genesis product is here, and it’s called the G90. The intention, it seems, is to give your Mercedes-Benz S-class a mild fright. …
“The G90, with its winged hood badge, distinct styling, and apparently high level of execution, wouldn’t look out of place in a group photo with an Audi, BMW, Lexus, or Mercedes-Benz. Even though it will more realistically compete with Cadillac’s CT6 and Lincoln’s coming Continental, the G90 could still surprise with honed driving dynamics -- ideally benefitting from Lotus’s input on the Genesis/G80’s agreeable ride-handling balance -- and a finely crafted interior. Simply meeting the Germans on features and size won’t be enough, however; full entrance to the S-class and 7-series pantheon will require a high enough and suitably justified price. Those details are forthcoming, so perhaps pour yourself another glass of scotch and await the G90’s North American debut in January at the Detroit auto show.”
-- Alexander Stoklosa, Car and Driver