Fiat Chrysler has ended an aggressive stair-step incentive on the Chrysler 200 that boosted sales in a segment in which the brand has long been a laggard.
The incentive, discontinued last month after running more than a year, pushed some dealers to buy 200s themselves to hit their monthly sales goals and reap a big reward.
Through November this year, U.S. sales of the midsized sedan that was redesigned for the 2015 model year were up 67 percent to 169,310 vehicles. Chrysler's share of the segment climbed to 7.6 percent for the first 11 months from 4.5 percent in the same period last year.
In a presentation to investors this month, FCA touted the success of the 200 but said it was "re-evaluating" Chrysler's product portfolio "given reduction of volumes in sedan segments."
Dealers say that the stair-step incentive on the Chrysler 200 has been shifted to the Jeep Cherokee, which is already Jeep's top-selling model in the U.S.
One dealer who asked not to be named said moving the spiff to the Cherokee "is very good news" given the relative ease of selling the Jeep compared with the 200.
The end of the dealer incentive on the 200 -- the car will still have consumer cash attached -- comes at a time when dealer stocks of the car are high and the segment is slowing down. Sales of the 200 fell 28 percent in November to 10,332 vehicles.