YOUNTVILLE, Calif. -- It may still be called the Q7, but Audi's largest crossover has evolved into a different animal than what arrived stateside in 2006.
The redesigned seven-seater is lighter and leaner than the outgoing model, helping it achieve driving dynamics more like a sport sedan.
The Q7's ride and handling, plus a host of new driver-assist and connectivity technologies, are among the competitive advantages that Audi of America CEO Scott Keogh sees for the redesigned Q7 in the rapidly growing luxury crossover market.
He estimates the current Q7 has about a 7 to 8 percent share of the luxury "C-crossover" segment, which includes nameplates such as the Mercedes-Benz GLE and BMW X5. The smaller Q5 has about 12 to 14 percent of its segment, Keogh says.
"We definitely see an opportunity here in a segment that has good pricing power, good growth and good margins," Keogh said on the sidelines of a media event here.