Volvo unveiled the S90 large luxury sport sedan last week ahead of its January debut at the North American International Auto Show in Detroit. With sleek lines and a wide stance, the S90 will take over as the brand’s flagship sedan for the low-selling S80. Its main competitors will be the BMW 5 series and Mercedes-Benz E class in what is an important, though shrinking, segment for automakers. Here is a look at what some journalists, analysts and others are saying about the S90.
“One look is all it should take to realize that this is a thoroughly fresh product. The design adopts the same language as the [XC90] crossover, but in an inherently more elegant form, despite being based on the same Scalable Product Architecture as the XC90.” -- Noah Joseph, Autoblog
“Simply put, the S90 looks like a slightly toned down four-door version of 2013’s stunning Volvo Concept Coupe, and that can only be a good thing. You certainly won’t find anything like it on the road today, especially looking at the rear since the grill and those signature headlights should be quite familiar by now from the XC90. …
“Though the rear of the S90 and the rear of that concept look alike much in the same way that Don Rickles and Natalie Portman look alike -- the same basic features are there, but one just happens to make jokes about hockey pucks, and the other, well, doesn’t.” -- Mate Petrany, Jalopnik
“Inside, the elegant and luxurious interior of the XC90 carries over with little noticeable changes. The interior is a striking mix of high-quality leather, beautiful wood grain, and metal trim. Volvo’s Sensus infotainment system takes the place of many buttons you’d otherwise find on the center stack, helping simplify and de-clutter the interior. Given that Volvo’s goal of reducing injuries and eliminating fatalities in its vehicles starting 2020 is rapidly approaching, it’s a safe guess that the S90 features most, if not all, of the semi-autonomous active safety technology from its crossover brother.” -- Christian Seabaugh, Motor Trend
“As spy photos, leaked scale models, and teaser photos indicated, the 2017 Volvo S90 has the long-hood proportions of traditional luxury sedans. Out front is the company’s chrome mesh grille, with T-shaped ‘Thor’s hammer’ headlights and elegant hood strakes. There’s a pronounced shoulder line running the entire length of the car, while large bracket-shaped taillights adorn the trunk. Despite its somewhat conventional three-box silhouette, the 2017 Volvo S90 is a fresh and modern design, with a gracefully curved roofline and a tapered nose.” -- Jake Holmes, Automobile