It seemed just like a real Volkswagen product ad, until you looked closely at what it said: "We're sorry that we got caught." The fake ad, a reference to VW's diesel emissions scandal, was one of more than 600 fake ads that appeared last week in Paris to coincide with the United Nations global climate change talks.
The ads were part of the "brandalism" movement, which declares itself a protest against the corporate takeover of public visual space.
The fake VW ad mocked the company's response to revelations it fitted vehicles with software designed to defeat emissions tests: "Now that we've been caught, we're trying to make you think we care about the environment."
VW wasn't the only corporation lampooned in the campaign. One ad said of Air France, a sponsor of the talks: "Air France: Part of the problem."