TOKYO (Bloomberg) -- Takata Corp. has lost the confidence of one of its biggest former shareholders, which said the company cut off access to management and downplayed risks as its airbags spurred a record auto safety recall.
Sawakami Asset Management sold the last of its Takata shares in early October, before a U.S. regulator’s unprecedented crackdown on the company. At its peak, Sawakami’s holding reached 1.2 million shares, more than Honda Motor Co. owns today.
“We could not help feeling the management is not trustworthy,” fund manager Takahiro Kusakari said in an interview from his office in Tokyo. “We felt Takata had a ‘we are needed and our products are needed, so the business will come back and the situation won’t be that bad’ kind of attitude, downplaying the issue.”
Outspoken criticism by a major Japanese investor of a company in scandal stands out in activism-averse Japan. Few voices have emerged in recent months to denounce Toshiba Corp., which overstated profits, or Toyo Tire & Rubber Co., which falsified building material data. In 2011, Tokyo Electric Power Co.’s nuclear plant disaster and accounting fraud at Olympus Corp. failed to elicit shareholders’ public wrath.
“Takata is committed to maintaining regular, open dialog with investors as we work diligently to rebuild the trust of our automaker customers, regulators and the driving public,” the company said in an emailed statement. The supplier of airbags, seat belts and child car seats said it understands investors’ concerns and has made progress, “but there’s much more work to be done.”
Sawakami’s critique of how Takata has handled the crisis follows public criticism by Honda. The automaker is Takata’s largest customer and eighth-largest shareholder, according to data compiled by Bloomberg. Sawakami was a top-20 shareholder as of the first half of last year and ranked as high as No. 12 in mid-2010.
Honda and other major Japanese carmakers have distanced themselves from their domestic peer and supplier, actions unheard of in one of Japan’s leading industries with business relationships that date back decades. In early November, Honda said it was “deeply troubled” by evidence suggesting Takata misrepresented and manipulated airbag inflator testing data.
Sawakami’s approach is to find companies that are highly transparent and needed in future society, then sticking with its investment for the long term, Kusakari said. It first bought Takata shares in the third quarter of 2008, starting with about 600,000 shares. The holding doubled in size within a year, according to data compiled by Bloomberg.
“We bought Takata as it was producing the parts for safety, to protect lives, and was outstanding as a Japanese maker,” Kusakari said. Before Sawakami bought the shares, Takata management had explained its decision to use ammonium nitrate propellant in its airbag inflators to reduce cost and adapt to various vehicle designs.
The openness ended last year, when the U.S. National Highway Traffic Safety Administration began taking action against Takata, Kusakari said. Recalls mounted to replace airbag inflators that can rupture and spray metal and plastic shards at occupants.
Instead of dialog with higher-level management, Takata began limiting access to investor relations personnel, Kusakari said.
Takata and Toshiba, whose accounting irregularities has led to profit writedowns of more than $1.2 billion over almost seven years, demonstrate there’s still progress to be made among Japanese companies to embrace recently implemented stewardship and corporate governance codes, said Haruhiro Nakano, president of Saison Asset Management Co.
“There are still lots of companies that do not understand the true meaning of corporate governance,” Nakano, who hasn’t held Takata shares, said by phone. “Japanese investors have hesitated to speak out as it may damage the value of the stocks they hold. But with the codes adopted and to realize further economic growth, that has to be changed.”
Takata failed to share with Sawakami a clear plan for how President Shigehisa Takada was going to deal with the crisis, Kusakari said. Takada, 49, is the grandson of Takezo Takada, who founded the company in 1933.
Takada didn’t give clear answers despite multiple requests, Kusakari said. “We started having concern that this company is not making any progress,” he said.
In its statement, Takata said its leadership team is “determined to be a key part of the solution” to complex issues with its airbag inflators and will keep investors updated.
The airbag propellant in the company’s inflators lost the confidence of NHTSA, after about 100 injuries linked to inflator ruptures in the U.S. The agency has ordered the company to phase-out ammonium nitrate and may fine the company as much as $200 million. Japan’s transport ministry followed suit with similar actions last week, banning the propellant from future cars.
Regardless of whether Takata is able to improve profitability, for Sawakami to consider investing in Takata again, Kusakari said the Takada-led executive team would probably have to leave the company.“As long as the current management remains, it would be difficult to consider,” he said. “It is hard to envision them making a commitment to change.”