You'd think the words "German diesel" would kill a U.S. marketing campaign, but General Motors disagrees. Despite VW's woes, Chevrolet intends to play up the German origins of the diesel engine scheduled for the new Cruze in early 2017.
In the U.S., the 1.6-liter engine will be known as the Flustern diesel, using the German word for "whisper," GM head of powertrain Dan Nicholson said.
"We use the German word because even in the U.S., it shows our German heritage."
The engine was developed by GM subsidiary Opel in Germany and in GM's powertrain facility in Turin.