With the new C-HR, Scion looks to get a piece of the nascent but burgeoning subcompact crossover market. The C-HR also comes at an interesting time for Scion as the brand drops some long-standing nameplates, adds new ones and enjoys a rebound in U.S. monthly sales. Here’s what some critics and journalists are saying about the C-HR, which debuted in November at the Los Angeles Auto Show.
“The C-HR is a highly styled five-door crossover that, if it hews close to the prototype, could put Toyota’s Scion subbrand back on the automotive map for young consumers. It had them for the first generation of the xB -- dubbed a microwave oven on wheels because of its crazy look -- a decade ago and lost them with the follow-on xB, which was just discontinued.”
-- Chris Woodyard, USA Today
“The initials stand for ‘compact’ and ‘high ride.’ The design? Well, it’s still awfully Jukey. But the Nissan Juke is polarizing and some folks really dig it, right? The C-HR, however, might be a case of closing the design barn’s door after the Chrysler PT Cruiser and the Chevy HHR got out. But whatever, the production version will debut next year, and nothing we say is going to stop it. Underneath the showy floating taillights and too-expensive 21-inch wheels, the C-HR is built atop the Toyota New Global Architecture, which allegedly offers improved rigidity and a lower center of gravity (compared to which contemporary high-riding Scion, the FR-S?).”
-- Davey G. Johnson, Car and Driver