LOS ANGELES -- Cadillac will launch a broad advertising campaign for the Escalade in time for the holiday shopping season, the first significant marketing effort behind the big SUV since the current design went on sale more than 18 months ago.
Cadillac hasn't needed to advertise the pricey, third-generation Escalade because buyers have been lining up and paying near sticker price since its spring 2014 launch.
"There was simply no need," for marketing, Cadillac global marketing chief Uwe Ellinghaus said. "We couldn't fulfill the demand anyway."
But supplies have ramped up over the last several months, Ellinghaus said.
Still, the Escalade has been commanding average transaction prices north of $80,000, up from $69,000 in the last year of the previous generation.
Even after shooting up 48 percent last year, Escalade sales have risen another 20 percent this year through October.
Ellinghaus said the campaign will emphasize the Escalade's refinement.
"The Escalade doesn't have an awareness problem whatsoever," Ellinghaus said. "What people aren't aware of is how refined it is and how good the interior is. We will feature that prominently."