LOS ANGELES -- Volvo Cars of North America, on track for its first annual U.S. sales increase in three years, expects to top 100,000 vehicles as soon as 2017, an achievement that would help more dealers become profitable and legitimize the brand's comeback efforts, CEO Lex Kerssemakers said.
Kerssemakers, who is nearing the end of his first year as North American CEO, said Volvo, which sold 56,366 vehicles in 2014, is targeting about 70,000 this year and 87,000 in 2016. He said it would then take "one, one and a half -- maximum two years" to reach 100,000, a threshold Volvo last surpassed in 2007. Through October this year, Volvo sales totaled 53,803, a 13 percent gain.
"We need to get back to 100,000 units as soon as possible," Kerssemakers said in an interview at the Los Angeles Auto Show. "With all the products coming, if we don't make it now, I tell my guys, we'll never make it."
Volvo sales rose 87 percent in October, the result of an 861 percent jump for the redesigned XC90 crossover, which last week won the Motor Trend SUV of the Year award here.