LOS ANGELES -- Selling compact cars is bloody business.
Hyundai Motor Co. has nonetheless found success in the high-stakes, low-margin corner of the American car market with the Elantra. Hyundai sold 209,830 Elantras in the United States through October, passing the Chevrolet Cruze and Ford Focus to claim third place in the segment behind the Toyota Corolla and Honda Civic.
Today at the Los Angeles Auto Show, the Korean automaker unveiled a sixth-generation Elantra crammed with safety and connectivity technology to fend off a newly redesigned Civic and Nissan Sentra.
Hyundai first revealed the design of the Elantra, sold as the Avante in South Korea, during an event in September at its Namyang technical center near Seoul. Like the larger Sonata, the new Elantra sheds some of its former curviness in lieu of clean lines, premium touches and Hyundai’s signature hexagonal grille.