Let's be honest, last year's luxury-brand sales race was a snooze compared with the bare-knuckled brawls we were getting used to. It was not a December to remember.
Still, the year-end pursuit of premium-brand glory is an annual tradition, and this year's sprint to the finish looks to be much more exciting than in 2014.
After 10 months, defending champion BMW was 555 vehicles ahead of Mercedes-Benz, which won the race in 2013. Lexus, the top gun from 2000 to 2010, was less than 5,000 vehicles behind Mercedes.
A year ago at this time, the brands were far less bunched up. BMW was more than 5,000 ahead of second-place Mercedes after 10 months, and Lexus trailed Mercedes by close to 18,000.
BMW wound up winning by about 9,000 vehicles over Mercedes, whose sales of the Sprinter van are not included in the tabulations.
Who's going to win this year? Here's a shock: The execs aren't predicting. Not only that, they say they don't care who wins.
Which means we're in for a barnburner.