The background: GM used Hella lighting to accent the Opel Adam subcompact, and worked with the supplier's team in Plymouth, Mich., to create special lighting for the sixth-generation Camaro. Hella provides a package of components including a control unit, software and the LED light strips themselves.
What they said: "The Camaro is a car for young, sporty people who want a special car that's not just horsepower, but has a special interior environment. The lighting is an added dimension. If you're at the beach with friends, and you're listening to music and the doors are open, the car becomes part of the party." -- Herbert Wambsganss, director of engineering at Hella's interior lighting division