Kia's decision to redesign the Cadenza sedan signals that the Korean brand will not abandon its high-end cars despite corporate sibling Hyundai's campaign to create a dedicated luxury brand, Genesis.
The new-generation 2017 Cadenza is scheduled to go on sale globally next year.
The first images, released last week, suggest a more angular look than the current model, penned by Kia's president and design chief, Peter Schreyer, and introduced in South Korea in 2010.
They show a deep crease in the sheet metal above the door sills, as well as a fold in Kia's signature "tiger nose" grille. Accentuating the front end are Kia's signature LED daytime running lights, which look like a tray of four ice cubes.
Kia launched the Cadenza in the United States in 2013, halfway through the car's product cycle. With a U.S. sales goal of 12,000 Cadenzas per year, Kia sold 9,267 in 2014 and 5,898 through the first 10 months of 2015.